Bestune

automotive marque of the FAW Group

Bestune is a Chinese manufacturer of passenger cars and SUVs based in Changchun, operating since 2018. It belongs to the Chinese concern FAW Group.

Bestune
Native name
一汽奔腾
FormerlyBesturn (2006-2018)
Company typeSubsidiary
IndustryAutomotive
Founded2006; 18 years ago (2006)
Headquarters,
Area served
Worldwide
ProductsAutomobiles
ParentFAW Group (86.16%)

FAW Equity Investment (11.87%)

Jiangsu Yueda Automotive Group (1.97%)
Websitehttps://benteng.faw.cn/(in Chinese)

History

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FAW Besturn model line

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In 2006, the Chinese automotive concern FAW Group created a new model line FAW Besturn,[1] targeting upper-middle-class customers. The first model to join the sub-brand was the mid-size limousine Besturn B70, which gained great popularity among customers in the Chinese market.[2]

The market success of the first model from the Besturn model line encouraged FAW to expand its offer with further models, including both sedans positioned below B70,[3] as well as above his, as well as the first SUV in the form of the X80 model presented in 2013.[4] The next and last premiere in the FAW Besturn model line was the small crossover X40, which hit the market in 2017.[5] Despite the expansion of the range, the popularity of the Besturn series models did not meet the expected goals of the FAW Group concern and began to decline.[6]

Brand Bestune

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At the end of 2018, a decision was made to liquidate the Besturn model line under the FAW brand, creating a completely new brand Bestune.[7] The manufacturer gave it its own logo, as well as a new stylistic language and a different naming order. The first model of the Bestune brand was presented in the fall of 2018 SUV T77 developed in partnership with the electronics giant Xiaomi,[8] and in the following years, the offer was expanded to include further SUVs under the name T33,[9] T55[10] and T99.[11]

In 2020, the range was completed by the B70 limousine[12] being a continuation of the model from the former FAW Besturn B70 line, as well as the first electric car in the form of crossover E01.[13] In 2021, the manufacturer expanded its presence in the range of electric cars with another vehicle - minivana E05, later renamed Bestune NAT.[14] 2022 brought the presentation of a fastback based on the B70 as a response to models such as Citroën C5X or Ford Evos in the form of Bestune B70S.[15]

At the end of 2022, Bestune rebranded, presenting a new company logo and a refreshed stylistic language of its models. The first vehicles covered by the new tactics were the modernized T77 and T99 SUVs.[16] The third model from the revised range is a new design and the first premiere of 2023, a large minivan M9 developed together with the sister brand Hongqi.[17] After the pre-production presentation of a family of personalized prototypes in April 2023, the market debut of the production Bestune Pony took place in August of the same year. The electric microcar was created as a response to, among others, Wuling Hongguang Mini EV.[18]

Products

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Current models

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Discontinued models

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Below are tables showing sales of Bestune models from the last couple of years. [19]

NAT
Year Sales
2021 9,118
2022 19,111
T99
Year Sales
2019 3,956
2020 13,054
2021 6,268
2022 2,184
T77
Year Sales
2018 10,757
2019 45,908
2020 28,344
2021 14,300
2022 10,247
T33
Year Sales
2019 4,999
2020 3,812
2021 7,860

References

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  1. Clevering, Jan. "Besturn". www.deautogids.nl. Retrieved 2021-02-25.
  2. "Besturn Does China's FAW Car Co. A Good Turn". Forbes. Retrieved 2024-02-10.
  3. "Besturn B90 makes debut at Changchun Auto Fair (2)". People.Cn. Archived from the original on 2016-09-08. Retrieved 2021-02-25.
  4. Feijter, Tycho de (2013-04-08). "Production of the FAW-Besturn X80 has started in China". CarNewsChina.com. Retrieved 2024-02-10.
  5. Feijter, Tycho de (2013-04-08). "Production of the FAW-Besturn X80 has started in China". CarNewsChina.com. Retrieved 2024-02-10.
  6. "FAW Car sales still stagnate". autonews.gasgoo.com. Retrieved 2024-02-10.
  7. Sales, Bestune Market. "Bestune Sales Figures – China Market". GCBC. Retrieved 2024-02-10.
  8. "Bestune T77 With Xiaomi AI Holographic Virtual Assistant To Debut At Shanghai Auto Show". Retrieved 2021-02-25.
  9. Tate (2024-02-06). "FAW Bestune T33 Is Officially Released, Powered by 1.6L | China Car News, Reviews and More". Retrieved 2024-02-10.
  10. Говоров, Андрей. "FAW выпустил кросс T55 с оптикой «под Cadillac». Модели T-серии привезут и в РФ, но другие - КОЛЕСА.ру – автомобильный журнал". Автомобильный журнал «КОЛЕСА.РУ» (in Russian). Retrieved 2024-02-10.
  11. Tate (2024-02-06). "FAW Bestune T99 Is Ready In Chinese Market with Price Range of 149,900 to 189,900 yuan | China Car News, Reviews and More". Retrieved 2024-02-10.
  12. "FAW Bestune B70 - dlaczego to nie jest FSO Polonez?". Autoblog.pl - blog motoryzacyjny (in Polish). 2020-08-13. Retrieved 2024-02-10.
  13. "Bestune E01 Electric SUV Comes with Its Own Holographic Assistant". TechEBlog. 2020-08-19. Retrieved 2024-02-10.
  14. "FAW Bestune E05, a pure electric MPV model specially built for the travel platform, safe and practical". DayDayNews. Retrieved 2024-02-10.
  15. Feijter, Tycho de (2022-07-12). "Bestune B70S Black Warrior Edition Launched In China". CarNewsChina.com. Retrieved 2024-02-10.
  16. James (2024-02-06). "FAW Launched Bestune T77 & T99 Facelift | China Car News, Reviews and More". Retrieved 2024-02-10.
  17. "FAW Bestune M9 - MPV buatan China yang bakal menyaingi Toyota Voxy, lagi murah, 252 PS! | WapCar". WapCar News (in Malay). 2022-10-04. Retrieved 2022-12-17.
  18. "FAW BESTUNE PONY / XIAOMA". Retrieved 2023-10-30.
  19. Sales, Bestune Market. "GCBC". GCBC. Retrieved 2023-10-26.

Other websites

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