Ahh, well found that explains where it comes from then! It's still not actually a motto though - the press release calls it was a "TV marketing campaign", which the BBC obviously ran back in 2006. There have probably been other similar campaigns at different times in the past, and I'm not aware of the BBC still using that phrase as a motto/campaign today? - tholly--Talk--21:55, 15 October 2011 (UTC)Reply