No (song)

Wikimedia disambiguation page

"No" (written in capital letters) is a song by American singer-songwriter Meghan Trainor from her second major-label studio album, Thank You (2016). Ricky Reed produced the song and wrote it with Trainor and Jacob Kasher Hindlin; Epic Records released it as the album's lead single on March 4, 2016.[1] A dance-pop song[2] inspired by 1990s pop music and R&B,[3][4][5] "No" has lyrics about sexual consent and empowerment,[5][6] encouraging women to reject unwanted advances from men.[7]

"No"
Single by Meghan Trainor
from the album Thank You
ReleasedMarch 4, 2016 (2016-03-04)
Recorded2015
StudioRicky Reed's Studio
(Elysian Park, Los Angeles)
Genre
Length3:33
LabelEpic
Songwriter(s)
  • Meghan Trainor
  • Eric Frederic
  • Jacob Kasher Hindlin
Producer(s)Ricky Reed
Meghan Trainor singles chronology
"Boys Like You"
(2015)
"No"
(2016)
"Me Too"
(2016)
Music video
"No" on YouTube

Music critics praised "No" as a showcase of Trainor's confident and mature side and deemed it an improvement from her earlier songs. In the United States, the song reached number three on the Billboard Hot 100 and was certified 2× Platinum by the Recording Industry Association of America. It also reached the top 10 in Australia, Canada, Austria, Israel, Latvia, South Africa, and Scotland, attaining multi-platinum certifications in the former two and Poland.

Fatima Robinson directed the music video for "No", which features Trainor performing choreographed dances in a warehouse[8][9] and entwining her arms with accompanying female dancers.[10][11] Critics compared it to the visuals of various 1990s female recording artists and praised her creative evolution, particularly the choreography.[12] In further promotion, Trainor performed "No" on television shows such as the iHeartRadio Music Awards,[13] The Ellen DeGeneres Show,[14] and the Billboard Music Awards,[15] and included it on the set list of her 2016 concert tour, The Untouchable Tour.[16][17]

Charts

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Certifications

change
Certifications for "No"
Region Certification Certified units/sales
Australia (ARIA)[68] 4× Platinum 280,000 
Belgium (BEA)[69] Gold 15,000 
Canada (Music Canada)[70] 3× Platinum 240,000 
Denmark (IFPI Danmark)[71] Gold 30,000 
Germany (BVMI)[72] Gold 250,000 
Italy (FIMI)[73] Gold 25,000 
Mexico (AMPROFON)[74] Platinum+Gold 90,000 
New Zealand (RMNZ)[75] Gold 7,500*
Poland (ZPAV)[76] 2× Platinum 40,000 
Spain (PROMUSICAE)[77] Platinum 40,000 
Sweden (GLF)[78] Platinum 40,000 
United Kingdom (BPI)[79] Platinum 600,000 
United States (RIAA)[80] 2× Platinum 2,000,000 

*sales figures based on certification alone
 sales+streaming figures based on certification alone

References

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  3. Davidson, Amy (March 4, 2016). "Meghan Trainor's new single "No" has arrived and it's so gloriously '90s". Digital Spy. Archived from the original on August 14, 2016. Retrieved March 4, 2016.
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  6. Bacon, Lucy (March 4, 2016). "Meghan Trainor's New Song "No" is Empowering and Sassy as Hell". MTV News UK. Archived from the original on July 9, 2017. Retrieved March 8, 2016.
  7. Kennedy, Gerrick D. (March 4, 2016). "Ready for a different Meghan Trainor? She says she's "intense" with new album "Thank You"". Los Angeles Times. Archived from the original on March 4, 2016. Retrieved March 4, 2016.
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